| 基于校企合作的医药电子商务人才培养模式 |
| 修订日期：2015-03-13 点此下载全文 |
| 引用本文：孔晓荣.基于校企合作的医药电子商务人才培养模式[J].医学信息学杂志,2015,36(3):91-94 |
| 摘要点击次数: |
| 全文下载次数: |
|
| 基金项目:2013年内蒙古医科大学教学改革研究项目（项目编号：NYJGB201303）；国家教师科研基金“十二五”教育科研规划重点课题（项目编号：CTF120674） |
|
| 中文摘要:针对内蒙古医科大学医药电子商务课程理论教育和实践教学之间存在的脱节问题，深入研究校企合作模式对医药电子商务教学改革以及人才培养的影响和积极意义并探讨其具体应用。引入校企合作模式能提高学生的实践与操作技能，对培养出符合企业要求的高素质人才具有积极的促进作用。 |
| 中文关键词:校企合作 医药电子商务 网络营销 市场营销专业 医药营销专业 |
| |
| Medical Electronic Commerce Talents Training Mode Based on School-enterprise Cooperation |
|
|
| Abstract:There is a disjoint problem between theoretical education and practical teaching at present. According to this problem existed in medical electronic commerce course in Inner Mongolia Medical University, the paper explores the impact and positive significance of school-enterprise cooperation mode for medical electronic commerce teaching reform, discusses the concrete application. The introduction of school-enterprise cooperation mode could improve the practical and operational skills, promote the cultivation of high-quality talents suitable for the demands of enterprises. |
| keywords:School enterprise cooperation Medical electronic commerce Network marketing Marketing specialty Pharmaceutical marketing specialty |
| 查看全文 查看/发表评论 下载PDF阅读器 |
