| 医学高校图书馆微信平台服务发展现状及对策 |
| 修订日期：2015-12-07 点此下载全文 |
| 引用本文：王聪,郭继军.医学高校图书馆微信平台服务发展现状及对策[J].医学信息学杂志,2016,37(3):69-72 |
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| 中文摘要:总结当前医学高校图书馆微信平台的内容、开通现状及不足,针对性地提出吸取病毒营销、情感营销、差异化营销、饥饿营销等营销策略精华以及建立营销团队的对策,以期对医学高校图书馆微信平台的发展有所启迪。 |
| 中文关键词:医学图书馆 微信公众平台 微信营销 高校图书馆 |
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| Development Situations and Countermeasures of WeChat Platform Services in Medical University Libraries |
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| Abstract:The paper summarizes the contents, situations and defects of WeChat platforms of medical university libraries at present. It proposes countermeasures of absorbing essence of marketing strategies(for example, viral marketing, emotional marketing, differentiated marketing, hunger marketing, etc.) and building a marketing team. Its purpose is to enlighten the development of WeChat platforms of medical university libraries. |
| keywords:Medical library Public WeChat platform WeChat marketing College and university library |
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