| 构建中医院图书馆微信公众平台SWOT分析 |
| 投稿时间：2016-06-28 点此下载全文 |
| 引用本文：安珊.构建中医院图书馆微信公众平台SWOT分析[J].医学信息学杂志,2016,37(11):85-88 |
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| 中文摘要:运用SWOT分析方法，对构建中医院图书馆微信公众平台的优势、劣势、机遇和挑战进行系统分析，从而为更准确地定位，提出相应的具体策略，为打造平台品牌、提高公众号的影响力提供参考。 |
| 中文关键词:中医院图书馆 微信公众号 SWOT分析 |
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| SWOT Analysis on the Construction of Wechat Public Platform for Hospital Library of Traditional Chinese Medicine |
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| Abstract:Through the SWOT analysis method, the paper makes systematic analysis on the advantages, disadvantages, opportunities and challenges of constructing Wechat public platform for hospital library of Traditional Chinese Medicine(TCM), in order to put forward corresponding specific strategy for more accurate orientation, and provide reference for creating the platform brand and improving the effect of public account. |
| keywords:Traditional Chinese Medicine(TCM) hospital library Wechat public number SWOT analysis |
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