| 医疗美容APP用户采纳行为影响因素研究 |
| 投稿时间：2019-07-18 点此下载全文 |
| 引用本文：徐训力,夏晨曦.医疗美容APP用户采纳行为影响因素研究[J].医学信息学杂志,2019,40(12):62-66 |
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| 中文摘要:基于UTAUT模型，融合安全因素与隐私因素构建医疗美容APP用户采纳行为模型，进行问卷调查和结构方程验证，结果表明医疗美容APP用户期望绩效与努力期望受社会因素影响，用户实际使用行为受便利条件与使用意愿直接影响，同时受期望绩效、努力期望、社会影响、安全风险与隐私风险间接影响。 |
| 中文关键词:移动应用 UTAUT 采纳行为 医疗美容 |
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| Study on Influential Factors of User Adoption Behavior of Medical Cosmetic APP |
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| Abstract:Based on UTAUT model, the paper combines security and privacy factors to build user adoption behavior model for medical cosmetic APP, and conducts questionnaire survey and structural equation verification. The results show that users' expected performance and effort expectations of medical cosmetic APP are affected by social factors, while users' actual usage behavior is directly affected by convenience conditions and the willingness to use, and indirectly affected by expected performance, effort expectations, social impact, security risk and privacy risk. |
| keywords:mobile application UTAUT adoption behavior medical cosmetic |
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