| 微信用户健康信息关注行为研究 |
| 投稿时间：2020-04-07 点此下载全文 |
| 引用本文：李儒银,张晓星.微信用户健康信息关注行为研究[J].医学信息学杂志,2020,41(12):26-31 |
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| 中文摘要:构建微信用户健康信息关注行为理论模型，从关注动机、信息渠道、影响因素、关注表现和关注反馈5方面对微信用户健康信息关注行为进行分析，针对健康类微信公众号信息服务水平提升提出建议，包括提高微信用户信息甄别意识、鼓励微信团队开发编辑软件、完善健康类微信信息发布机制。 |
| 中文关键词:微信平台 关注行为 健康信息 信息服务 扎根理论 |
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| Study on Health Information Attention Behavior of WeChat Users |
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| Abstract:The theoretical model of health information attention behavior of WeChat users is built. The health information attention behavior of WeChat users is analyzed from five aspects of the attention motivation, channel of information, influencing factors, attention performance and attention feedback. Suggestions for improving the information service level of health WeChat public accounts are put forward, including enhancing the information discrimination awareness of WeChat users, encouraging WeChat team to develop editing software, improving the information release mechanism of health WeChat public accounts. |
| keywords:WeChat platform attention behavior health information information service grounded theory |
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