| 医学院校图书馆微信阅读推广实证研究 |
| 修订日期：2021-05-20 点此下载全文 |
| 引用本文：蔡妙芝,李晓瑛,林鑫,等.医学院校图书馆微信阅读推广实证研究[J].医学信息学杂志,2021,42(8):73-75 |
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| 基金项目:国家科技图书文献中心“数字环境下NSTL资源建设策略研究”专项任务(项目编号:2020XM32)。 |
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| 中文摘要:介绍高校图书馆阅读推广研究现状,从推送信息数量、时间、内容、效果及标题几方面分析国内部分医学院校图书馆微信阅读推广情况,从宣传力度、读者需求、推广机制、活动特色、社会责任5方面提出相关建议。 |
| 中文关键词:阅读推广 医学院校图书馆 微信公众号 |
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| An Empirical Study on WeChat Reading Promotion in Libraries of Medical Universities and Colleges |
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| Abstract:The paper introduces the study status of reading promotion in libraries of universities and colleges, analyzes the WeChat reading promotion in some domestic libraries of medical universities and colleges from the aspects of the quantity, time, content, effect and titles of the pushed information, and puts forward relevant suggestions from five aspects of publicity intensity, readers' demand, promotion mechanism, activity characteristics and social responsibility. |
| keywords:reading promotion libraries of medical universities and colleges WeChat public account |
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