| 三级甲等综合医院微信公众平台健康信息阅读量影响因素分析 |
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| 引用本文：芮天奇,黄文婧,沈丽宁.三级甲等综合医院微信公众平台健康信息阅读量影响因素分析[J].医学信息学杂志,2022,43(8):39-46 |
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| 基金项目:中央高校基本科研业务费资助项目“健康学术社区用户交流主题特征和交互行为研究”(项目编号:2019WKYXZX011)。 |
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| 中文摘要:以三级甲等综合医院微信公众平台为研究对象,应用“5W”信息传播模型与健康传播生态模式,分析医院微信公众平台健康信息阅读量的影响因素并提出建议,包括提升医疗服务质量、提高推文质量、深化平台服务功能等。 |
| 中文关键词:三甲综合医院 微信公众平台 健康信息 影响因素 多水平模型 |
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| Analysis on the Influencing Factors of Reading Quantity of Health Information on WeChat Public Platform of Class A Tertiary Comprehensive Hospital |
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| Abstract:Taking the WeChat public platforms of class A tertiary comprehensive hospitals as the study object, the paper applies the “5W” information communication model and the ecological model of health communication to analyze the factors influencing the reading quantity of health information on WeChat public platforms of hospitals, and puts forward suggestions, including improving the quality of medical service, improving the quality of tweets, deepening the service functions of the platforms, etc. |
| keywords:class A tertiary comprehensive hospital WeChat public platform health information influencing factor multilevel model |
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