| 基于文本挖掘的丁香医生APP用户评论分析 |
| 修订日期：2021-10-04 点此下载全文 |
| 引用本文：白雪艳,陈超亿,冯占春.基于文本挖掘的丁香医生APP用户评论分析[J].医学信息学杂志,2022,43(8):56-60 |
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| 基金项目:国家卫生健康委员会委托课题“县域医共体在新冠肺炎防治中发挥作用与影响研究”。 |
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| 中文摘要:介绍医疗APP发展概况及消费者满意度研究现状,基于丁香医生APP在线评论文本分析用户满意度影响因素并提出建议,包括强化核心形象塑造、提高品牌辨识度、加强回复时效性等。 |
| 中文关键词:丁香医生APP ROST数据挖掘系统 形象感知 内容分析 |
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| Analysis of User Reviews of Dingxiang Doctor APP Based on Text Mining |
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| Abstract:The paper introduces the development situation of medical APP and the research status of consumer satisfaction, analyzes the influencing factors of user satisfaction based on the online review text of Dingxiang Doctor APP, and puts forward suggestions, including improving core image building and brand recognition, strengthening response timeliness, etc. |
| keywords:Dingxiang Doctor APP ROST data mining system image perception content analysis |
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