| 手机自媒体健康传播研究 |
| 修订日期：2022-10-26 点此下载全文 |
| 引用本文：张梅,方菁.手机自媒体健康传播研究[J].医学信息学杂志,2023,44(5):51-54, 81 |
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| 基金项目:国家社会科学基金项目“乡村振兴背景下的健康乡村概念和评价指标体系研究”(项目编号:19XGL022)。 |
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| 中文摘要:从传播者、受众、传播效果、质量等方面分析自媒体健康传播的内容和质量,提出相关建议,包括传播者加强对高需求健康知识的科普、平台加强对传播者身份认证和传播信息质量监管等。 |
| 中文关键词:自媒体 健康传播 健康信息 |
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| Study on Health Communication of Mobile We-Media |
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| Abstract:The paper analyzes the content and quality of we-media health communication from the aspects of disseminators, audiences, communication effects, quality, etc., and puts forward suggestions, including strengthening the popularization of high-demand health knowledge by disseminators, and strengthening the identity authentication of disseminators and the quality supervision of communication information by platforms. |
| keywords:we-media health communication health information |
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