Purpose/Significance As an emerging thing in the field of healthcare, internet medical advertisement has both opportunities and challenges for its development. It is of great significance to deeply study the internal and external factors of the development of internet medical advertisement in China. Method/Process SWOT-PEST analysis method is adopted to explore the advantages, disadvantages, opportunities and challenges of the development of internet medical advertisement in China from four aspects of politics, economy, society and technology, and suggestions are put forward. Result/Conclusion Medical and health institutions should grasp the development trend of internet medical advertisement, strengthen technical support, and relevant regulatory departments should increase supervision efforts, improve regulatory mechanisms, and focus on the training of relevant professionals.