| 在线健康社区患者择医行为影响因素研究——在线信任的中介效应 |
| 修订日期：2023-06-19 点此下载全文 |
| 引用本文：向菲,杨炀.在线健康社区患者择医行为影响因素研究——在线信任的中介效应[J].医学信息学杂志,2023,44(12):1-7 |
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| 中文摘要:目的/意义 在线健康社区为患者与医生之间的沟通、互动提供了新的渠道,研究患者择医行为的影响因素,对于提升患者决策效率、激励医生改进服务、推动在线健康社区健康发展均有一定现实意义。方法/过程 根据信任理论、感知价值理论等提出患者择医行为影响因素的假设并构建研究模型,使用网络爬虫工具采集在线健康社区提供的医生相关信息,采用回归分析方法检验假设。结果/结论 患者择医行为受群体规模、在线信誉、功能价值等影响,且在线信任在上述因素对患者择医行为的影响中发挥中介作用,本研究为患者择医、医生提升自身服务水平、平台优化医生评价机制提供参考。 |
| 中文关键词:在线健康社区 择医行为 感知价值 在线信任 |
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| Study on Influencing Factors of Patients’ Medical Choice Behavior in Online Health Community——The Mediating Effect of Online Trust |
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| Abstract:Purpose/Significance The online health community provides a new channel for communication and interaction between patients and doctors. To study the influencing factors of patients’ choice of doctors has practical significance for improving patient decision-making efficiency, motivating doctors to improve services, and maintaining the healthy development of online health community.Method/Process Based on trust theory, perceived value theory and other theories, the hypothesis of influencing factors of patients’ medical choice behavior is put forward and a research model is constructed. Web crawler tools are used to collect relevant information about doctors provided by online health community, and regression analysis is used to test the hypothesis.Result/Conclusion Patients’ medical choice behavior is influenced by group size, online reputation, functional value, etc., and online trust plays a mediating role in the impact of the above factors on patients’ medical choice behavior. The study provides references for patients’ medical choice, doctors’ improvement of their own service level, and platform optimization of doctor evaluation mechanisms. |
| keywords:online health community medical choice behavior perceived value online trust |
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