Taking the "Reading Promotion Month" of China Medical University Library as an example, the paper describes the activity planning, preparation, contents and promotional activities, and summarizes experiences and shortcomings. Through investigating the research status of reading promotion in the fields of library science and information science, it analyzes the source power of reading promotion, influence factors and key points, such as clearing the starting point of activity, determining reading promotion contents based on the needs of readers, time and place, paying attention to feedback, establishing long-term communication channels, and enhancing the quality of librarians, etc.