The paper analyzes the influence of new media on hospital library service. Taking the library of Qilu Hospital of Shandong University as an example, it expounds the application of new media in the service promotion in detail from the aspects including the introduction of a number of medical database resources, the establishment of library website and the operation of we-media, etc., and puts forward some suggestions on the development of hospital library in the new media era, including improving the level of digitalization and networking, providing personalized services, etc.