Based on the live broadcast data of free diagnosis on “Haodaifu online” website, descriptive analysis, single-factor analysis, multiple linear regression and other methods, as well as SPSS 26.0 software are used to analyze the status quo and influence effect of the mode of doctors’ online live broadcast, and the current situation and characteristics of doctors’ live broadcast on the Internet medical platforms are expounded. Suggestions are put forward in terms of medical resources, doctor-patient relationship, development core of medical live broadcast and information security of medical live broadcast.