Purpose/Significance To discuss the effect of using medical new media to improve assisted reproductive technology (ART) services for patients with assisted reproduction, in order to provide references for the application of new media in ART services. Method/Process The online questionnaire survey is used to analyze the application status of medical new media in patients with assisted reproduction, and the effects of the combination of new media and ART services are evaluated from the perspectives of gender, age and education level. Result/Conclusion The study results show that the application of new media in ART services is universal and diversified. Popular science articles, live science broadcasts and internet hospitals complement each other and promote each other.It is necessary to strengthen the psychological counseling of highly educated patients in time. It is proposed that new media is an important way to obtain medical information about ART, improve the efficiency of diagnosis and treatment, and strengthen popular science services, which can effectively improve the level of medical services and promote the harmony of doctor-patient relationship.