Abstract:Purpose/Significance To provide references for improving the quality of internet medical services by investigating and studying the factors that affect patients’ internet medical service utilization scores.Method/Process The survey is conducted using a self-administered questionnaire based on unified theory of acceptance and use of technology (UTAUT), descriptive statistics and linear regression are used to analyze the utilization of internet medical services and its influencing factors. Result/Conclusion The results of the study show that internet medical services are rated at a medium level, with relatively high ratings for patient satisfaction, performance expectations, and facilitation factors, and relatively low ratings for effort expectations and social impact, with satisfaction, effort expectations, and facilitation factors having significant effects on internet medical service utilization. It is recommended to improve the utilization of internet medical services by optimizing the internet medical system platform and strengthening the promotion of internet medical services.