计划行为理论框架下短视频平台用户参与伪健康信息纠正的行为动因研究
作者:
作者单位:

1.江苏卫生健康职业学院 南京 211800 ;2.徐州医科大学管理学院 徐州 221004 ;3.南京中医药大学卫生经济管理学院 南京 210023

作者简介:

阮智慧,助教,发表论文12篇;通信作者:钱爱兵,博士,教授。

通讯作者:

中图分类号:

R-058

基金项目:

国家社会科学基金资助项目(项目编号:20BTQ053)


Study on the Behavioral Motivations of Users Participating in the Correction of Pseudo-health Information on Short Video Platforms under the Framework of the Theory of Planned Behavior
Author:
Affiliation:

1.Jiangsu Health Vocational College, Nanjing 211800 , China ; 2.School of Management, Xuzhou Medical University, Xuzhou 221004 , China ; 3.School of Health Economics and Management, Nanjing University of Chinese Medicine, Nanjing 210023 , China

Fund Project:

  • 摘要
  • 图/表
  • 访问统计
  • 参考文献
  • 相似文献
  • 引证文献
  • 资源附件
  • 文章评论
    摘要:

    目的/意义 探讨短视频平台用户参与伪健康信息纠正的行为动因,为推动短视频平台信息治理提供理论依据和实践启示。方法/过程 基于计划行为理论,整合感知风险、社会交换、共依附和自我效能等理论,采用结构方程模型和模糊集定性比较分析进行实证研究。结果/结论 心理安全、互惠、主观规范、社群参与度、行为态度、结果期望、自我效能、行为意向及感知行为控制均对短视频平台用户参与伪健康信息纠正行为具有显著影响。提出3类伪健康信息纠正行为的前因构型路径,并针对短视频平台提出建议。

    Abstract:

    Purpose/Significance To explore the behavioral motivations of users participating in the correction of pseudo-health information on short video platforms, and to provide theoretical basis and practical inspiration for promoting information governance on short video platforms. Method/Process Based on the theory of planned behavior, integrating theories such as perceived risk, social exchange, co-attachment, and self-efficacy, an empirical study is conducted using the structural equation model and fuzzy set qualitative comparative analysis. Result/Conclusion Psychological safety, reciprocity, subjective norms, community participation, behavioral attitude, outcome expectations, self-efficacy, behavioral intention, and perceived behavioral control all have significant influences on users participating in the correction of pseudo-health information on short video platforms. Three types of antecedent configuration paths of pseudo-health information correction behaviors are proposed, and suggestions are proposed to short video platforms.

    参考文献
    相似文献
    引证文献
引用本文

阮智慧,郭羽桐,杜莹莹,等.计划行为理论框架下短视频平台用户参与伪健康信息纠正的行为动因研究[J].医学信息学杂志,2025,46(6):1-9

复制
分享
文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:
  • 最后修改日期:2025-06-11
  • 录用日期:
  • 在线发布日期: 2025-07-17
  • 出版日期:

扫码关注

官方微信