双重感知视角下健康信息平台隐私政策文本分析及优化研究
作者:
作者单位:

(1.南京中医药大学卫生经济管理学院 南京 210023;2.徐州医科大学附属医院 徐州 221006)

作者简介:

耿铎,硕士研究生;通信作者:钱爱兵,教授,博士生导师。

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中图分类号:

R-058

基金项目:

国家社会科学基金一般项目(项目编号:20BTQ053)。


Study on the Text Analysis and Optimization of Privacy Policies for Health Information Platforms from the Perspective of Dual Perception
Author:
Affiliation:

(1.School of Health Economics and Management, Nanjing University of Chinese Medicine, Nanjing 210023, China;2.The Affiliated Hospital of Xuzhou Medical University, Xuzhou 221006, China)

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    摘要:

    目的/意义 系统分析健康信息平台隐私政策的文本特征,以提升隐私政策设计的透明度与用户友好性,为隐私政策优化提供理论与实践依据。方法/过程 选取17个主流健康信息平台的隐私政策文本,基于技术接受模型构建指标体系,从感知易用性与感知有用性双重视角出发,采用隐含狄利克雷分布模型识别隐私政策主题。结果/结论 当前健康信息平台隐私政策普遍存在可理解性差、阅读负担重、获取路径复杂等问题,整体仍以平台利益为中心,缺乏对用户认知能力的考量。应引入“默认保护”等隐私设计理念,提升隐私政策的可识别性与可读性,推动隐私政策从合规向以用户理解与信任为核心的多元导向转型,实现可用性、可达性和用户导向性的统一。

    Abstract:

    Purpose/Significance To systematically analyze the text features of privacy policies for health information platforms, so as to enhance the transparency and user-friendliness of privacy policy design, and provide theoretical and practical basis for privacy policy optimization. Method/Process The privacy policy texts of 17 mainstream health information platforms are selected. Based on the technology acceptance model (TAM), an indicator system is constructed. From the dual perspectives of perceived ease of use and perceived usefulness, the latent Dirichlet allocation (LDA) model is adopted to identify the privacy policy topics. Result/Conclusion At present, privacy policies for health information platforms generally have problems such as poor understandability, heavy reading burden, and complex access paths, centering on the interests of the platforms and lacking consideration of users’ cognitive abilities. Privacy design concepts such as “default protection” should be introduced to enhance the identifiability and readability of privacy policies, to promote the transformation of privacy policies from compliance to a multi-directional orientation centered on user understanding and trust, and achieve the unification of usability, accessibility and user orientation.

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耿铎,吴尚,钱爱兵.双重感知视角下健康信息平台隐私政策文本分析及优化研究[J].医学信息学杂志,2025,46(9):47-53

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  • 最后修改日期:2025-08-06
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  • 在线发布日期: 2025-10-16
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